Public relations (PR) helps to influence an audience’s perceptions by building relationships and shaping public opinion about a client or company. Media and public relations managers are in charge of various communication activities, including increasing brand visibility, planning events, and creating content. They also deal with crisis communication and help to salvage a brand’s reputation during a negative event.
In the past, having a PR manager was considered a luxury. Now, media and public relations managers are an essential part of any business. They develop relationships with key media and influencers to cover relevant news areas and search for new opportunities.
PR experts help drive day-to-day communications activities for their organization. They spread the word about new and existing products, services, and partnerships, showing their company in the best light possible.
In this training program, you’ll learn about the different models Of Public Relations. How communications professionals use persuasion to shape the thoughts and opinions of key audiences. You’ll discover topics like the two-way symmetrical model, which argues that the public relations practitioner should be a liaison between the organization and the public, rather than a persuader.
Why Do Companies Need Public Relations?
Companies are more vulnerable to misinformation about their products and brand, with information readily available to anyone worldwide through the internet. An audience’s attitude about a company can change quickly and significantly influence its overall success. Having media and PR experts within your organization ensures you can respond promptly to emergencies when they arise. Public relations specialists also work closely with a company’s advertising and marketing team, and even the CEO, to put out a consistent brand message.
The Bureau of Labor Statistics shows that public relations jobs will grow faster than average over the next ten years. Having a certification as a Media and Public Relations Manager may be one of the keys to helping you enter this lucrative occupation. Get your Public Relations certification from MSI today!
Digital Badge Awarded Upon Certification
Course Syllabus [.pdf] | Sales Brochure [.pdf]
– Public Relations training, online study material to prepare for exam.
– MSI Certification exam, completed online.
– Physical Certificate, Physical Transcripts mailed to you (US Members)
– Digital Certificate, Digital Badge, Verification Database
This public relations certification does not have any prerequisites. The training material includes all of the course work required to learn the system. You do not need prior work experience to take this certification program.
The certification exam is designed to test your fundamental understanding of being a media and PR professional. The included public relations training will prepare you for the test. The certification exam is an “open note” exam, meaning you may use any notes you’ve taken while studying. The exam is timed, so you will not be able to look up answers to questions while taking the test. You will not have access to the online study material while taking the exam and you may not stop the exam once it has begun. It is very important that you have a solid understanding of public relations principles before attempting the exam or you may not pass.
The material included is designed to give you a basic understanding of media and public relations. This professional development certification was designed to teach someone with little knowledge of PR the basic skills needed to function as a PR professional. The demand for public relations managers is very high. For an example, click on this job search link to see how many positions mention the words “public relations“.
The training course is self-paced. Time to complete and fully comprehend will vary with every individual. It may take several days or weeks of study before you feel comfortable to take the final test. You may take the final exam as soon as you’re ready. You have 1 year from the date of purchase to complete the course.
This certification exam is timed with a limit of 3 hours. The exam is completed online from home or work. You may take the exam as soon as you are ready, it does not need to be scheduled in advance. All questions are multiple choice.
You will be mailed a professional-grade Certificate, as well as a professional transcript which you can give to employers who request it. The certificate is heavy-stock, cream paper suitable for framing. [US customers only]
International members will receive a digital certificate immediately after passing the certification exam.
Participants who successfully complete this certification program will receive:
You are registering for the Media and Public Relations Manager (MPRM)™ certification program through the Management and Strategy Institute (MSI). This public relations certification is exclusive to MSI and you will be certified directly by the Institute upon passing.
Certifications are generally the last item listed under the education section of your resume. List them directly beneath your college information in this format:
Management and Strategy Institute
Media and Public Relations Manager (MPRM)™